At launch, the biscuit mixes were packaged in a vacuum-sealed plastic bag inside a decorative cloth bag. To bring the biscuits to more homes, Morey and her team had decided to sell biscuit mixes that consumers could bake at their convenience. Biscuit Mix Flexible Packaging Challenges The packaging brings all shoppers under one roof with a more cohesive look,” said Boyleston. It has helped us better connect our two customer bases― our online shoppers and restaurant goers. “The new branding has been very well received. Consistent packaging with a strong logo, bright colors, and quality materials all lends itself to create a better customer experience. The cohesive look helps better tell the brand story and offers a recognizable look for all products (and locations) within the Callie’s Hot Little Biscuit brand. Before, it was very southern and traditional, but Carrie loves color and excitement, so the new look shifted more toward her personality,” said Boyleston.
With the name change came a whole new look too. “We wanted people to recognize the brand in grocery stores.
It would be the first rebranding for the company and also the beginning of building a cohesive brand that would help take the company nationwide. After extensive market research and customer polling, we rebranded the biscuit company as Callie’s Hot Little Biscuit,” said Tarah Boyleston, Marketing Director for the brand. We found year after year by doing market research that people really connected with this restaurant. “People soon knew the name from visiting the eatery.
The creative team at Callie’s Hot Little Biscuit knows the importance of great packaging, great branding, and great storytelling.
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